4)      Who would be the audience for my media product?

ECHO’s audience is largely going to be youngsters, mostly teenagers and no one above 30 years, those both females and males, of working or middle class and most likely those who live in cities. This is my most likely audience because the people who fit into this group are the most urban group Young people will be the main age group buying ECHO because it is aimed at this age group, the artists in the magazine are this age, the language used in the magazine will be familiar to society’s youth and the music in the magazine will mostly be listened to by these young people. Both females and males will read ECHO, there will be no gender- specific artists and artwork and images will be tailored to both attract the eye of both females and males. The magazine focuses on RnB and Hip-Hop music which is a very gender neutral genre and so neither males nor females should feel excluded due to the article content. I will represent both male and female artists in my magazine by including features and interviews on an equal amount of artist from each gender; this will ensure that ECHO appeals to both males and females alike. A magazine which has a female cover artist as well as cover-lines only detailing of the female artists features will automatically eliminate a large portion of the male audience so I have made sure to include a range of artists from both genders who make music which is not always aimed at one sex in particular. Those from working class backgrounds will read ‘ECHO’, although the magazine is not exclusively targeted at them it is most likely that the people interested in the content of ECHO will not be from an upper class background. Lastly, my audience is likely to be people living in the city, because the magazine is urbanized to appeal to these people, also it is unlikely that a large audience will be found in the country-side and rural parts of the UK. The media product is targeted at urban youngsters who are mostly still in education, or at a similar age to those in education, these are the people who are the ones who will be most interested in the events in the lives of artists such as Drake, Rihanna, Plan B and Chris Brown. The people who will be buying magazine most typically shop like; HMV, JD, H&M, New Look and Topshop/TopMan which are all high street stores, this is because my audience will mostly be young people who can’t afford to shop at designer outlets and these are some of the most popular stores for both boys and girls on the high street. These people are likely to go to the cinema, shop, do sports or listen to music in their spare time as these are the activities available to young urban people, also the advertisements in my magazine being for shops, music and television show that these are the activities that interest my audience. The audience for ECHO differs from the audience of magazines such as VIBE and XXL, these magazines have been designed to appeal to Americans by using their language and news stories that they will be familiar with which will be very different to that of a British audience. An American audience will be more likely to shop in designer outlets and buy different brands of clothing that are popular in America, also the richer groups in American society are more likely to buy these magazine compared to the richer people in British society because there is a wider spread of young rich people in America.